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Customer Segmentation 101: The First Step Most Brands Skip | Ft. Alok Jain
Think segmentation is just for advanced marketers? Think again. In this strategic breakdown, Alok Jain explains how even the simplest segmentation—new, active, and lapsed customers—can get you 40% of the way to meaningful personalization. 🧩 You’ll learn: A dead-simple segmentation strategy you can apply today Why segmentation is both a ...
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