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What is Yield Optimization?
0:59
YouTubeJeeng
What is Yield Optimization?
Yield optimization is the process by which publishers refine their ad campaigns and selling strategies to increase ad revenue. Basic yield optimization involves meticulously managing inventory across publisher properties to drive the most money from each available ad impression. How do publishers achieve yield optimization? By tracking metrics ...
386 viewsApr 25, 2022
Yield Management Examples
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