One week after a devastating militant attack near the mountain resort of Pahalgam in Indian-administered Kashmir killed 26 people, the town wears a look of quiet desolation, although tourists have begun trickling back in small numbers.

Twenty-six men were killed and 17 were injured when suspected militants opened fire at tourists in India's Jammu and Kashmir territory, police said.

The Pahalgam attacks have sparked one of the worst crises between India and Pakistan in years. Beyond the simmering conflict on the ground, a battle to control public perception is also being waged in the media.