OpenAI’s new identity may be more human, but should it have been bolder?
The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...
Ad of the Day: Jordan Brand imagines a world without its sneakers
The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.
In the costly battle for attention, Super Bowl advertisers can’t risk conventional
Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...
What killed Liquid Death in the UK? Let’s start with our potable tap water
Anarchic billion-dollar canned water Liquid Death has paused international sales, with excess stock now hitting the bargain ...
$8m for a Super Bowl spot? What if there was a better way?
The cost of in-game advertising at big sporting events is notoriously high. Circana’s Yeimy Garcia says most brands can find ...
Best Ads of the Week: Gordon Ramsay’s UFO cookware & Verizon’s astronaut Test Man
HexClad lands in Super Bowl history as the first cookware brand to advertise during the Big Game, bringing Gordon Ramsay and ...
Shoppable ads will change TV sports, starting with the Superbowl this weekend
It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...
Creativity needs freedom, not office mandates
The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major.
Influencers are giving traditional media a run for its money
Influencers play an increasing role in communicating public information. Kate Andreeva of HypeFactory asks whether content ...
Is It time to retire the Super Bowl ad?
Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...
Opinion
Are TV ads still a Super Bowl touchdown?
With Super Bowl ad slots costing brands a cool $7m, the question isn’t just whether they’re worth it – it’s whether that money could score bigger wins elsewhere. Billion Dollar Boy’s Emily Brown ...
Opinion
The road ahead for advertising’s new big two – Publicis and Omnicom – in 2025
As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys will drastically diverge in 2025.