Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma ...

It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George ...

There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.

According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, measurable, and viewable).The ...

A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...

Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.

Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...

The campaign for the auto insurance company debuted this week and is running across TV, digital, and social channels.

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...

The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where Publicis picked up the accounts.

"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's ...

Ford, which withdrew from the Human Rights Campaign's Corporate Equality Index, still continued as a top sponsor of the Motor ...