Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Brands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered ...

Brands know they need to be more inclusive in their marketing - but so often stumble in application. Good, considered ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...

As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a knock-on impact on the UK creator economy.

Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a ...

Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...

By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...

Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...