Trying to squeeze an extra dollar out of a sale--or even giving away free samples--isn't always a smart strategy.

Fur recognized that beauty professionals were early supporters of its body care products. Its founders decided to extend the support back to them.

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

My instructions are not to talk to the person about it and refer any of their questions to HR. I’ve heard from former employees that when the company lets someone go, they don’t tell them anything ...