Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...

Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's ...