No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...
VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...
Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...