As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new lead creative agency and its media agency of record, respectively.

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging tech products.

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ad exchange launched last year. On Wednesday, Spotify announced its growing ...

It’s one thing to hear that “you’ll figure it out,” but it’s another to get practical advice from someone who actually has. A ...

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...