PrettyLittleThing shoppers FURIOUS after it quietly introduces huge change to returns as they threaten to boycott
LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...
Creative Bloq on MSN1d
I’m not buying PrettyLittleThing’s ‘luxury’ rebrand – a visual facelift can’t fix an ugly past
Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...
Autum Love on MSN4h
PrettyLittleThing’s Rebrand Sparks Debate: What Fashion History Tells Us About What’s Next
If you've spent any time on TikTok recently, you’ve probably come across the controversy surrounding PrettyLittleThing’s rebrand. Known for its ultra-trendy, hyper-glam aesthetic, the brand made a ...
Umar Kamani on PLT’s rebranding: ‘We had stopped listening to our customers’
As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...
Prolific North1d
“Out of touch”? Brand experts call out PrettyLittleThing’s rebrand and its ‘move’ away from fast fashion
PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...
Shopper tests out PLT’s rebrand but it ends in a total fail – people say she looks like a ‘crumpled up McDonald’s bag’
A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between Manchester and London, ordered herself what she thought would be ...
FashionUnited2d
PrettyLittleThing unveils rebrand to usher in an “elevated new era”
British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...
PrettyLittleThing slammed for charging £70 for ‘plastic’ clothes after rebrand & as fashion fans ‘blame Molly-Mae’
PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy many of the changes, including the prices. The brand has achieved global success with ...
Prolific North2d
PrettyLittleThing unveils its “bold” rebrand but is it really the ‘next era’ of online fashion?
PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...
Retail Week2d
PrettyLittleThing unveils quiet luxury-inspired brand refresh
PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.
PrettyLittleThing enters ‘new era’ with brand refresh
PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...