USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.

Mid-American Conference commissioner Jon Steinbrecher spoke ahead of Friday's MAC men's basketball tournament semifinal games ...

Diamond Ducks has a goal of funding additional baseball scholarships and create more streams to support funding of NIL for ...

Many NIL contracts from the previous transfer portal cycle contained language surrounding buyout clauses. But how enforceable ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit ...

Marquette head coach Shaka Smart refuses to negotiate NIL compensation with agents associated with college basketball players ...

Nevada's Steve Alford says he's concerned about rapid changes in college basketball following the team's elimination from the ...

It's all about winning. Tennessee was one of the first states to push for NIL rights for athletes and this is an extension of that strategy.

Explore the changing landscape of HBCU basketball amid the transfer portal and NIL challenges affecting recruitment and ...