Analysts say Coinbase's partnership with JPMorgan Chase is a win for crypto adoption. The move highlights the banking sector's changing attitude towards digital assets.

JPMorgan Chase and Coinbase said they’re aiming to make buying crypto “easier than ever” by offering a “direct bank-to-wallet connection” to Coinbase accounts for Chase Ultimate Rewards points, starting next year. Coinbase account holders will also be able to fund their accounts with Chase credit cards starting this fall.

U.S. banking giant JPMorgan partnered with Coinbase on Wednesday to allow customers to fund their wallets using its Chase credit cards and buy cryptocurrency on the exchange starting in fall 2025. Once viewed warily by traditional financial institutions,