NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets.

Sydney Sweeney Breaks Silence After American Eagle 'Great Jeans' Controversy originally appeared on Parade. Sydney Sweeney has quietly returned to social media following intense criticism of her latest American Eagle advertising campaign.