As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

By utilizing a new pricing engine from Israeli startup Fetcherr, which the airline claims can operate 24/7 and handle ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

"To try to individualize pricing on seats based on how much you make or don't make or who you are, I can guarantee we would investigate if anyone does that," Sean Duffy said at an Aug. 5 press ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

In the world of complex and volatile ticket pricing, airlines are adding another layer to the process. The use of artificial ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...