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Variety on MSN · 2d

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

APP.com Asbury Park, NJ on MSN · 2d

Max or HBO Max? Here's why the streaming platform changed its name again

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022.

Paste Magazine · 2d

Max Is Changing Its Name Back to HBO Max (Again)

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any mistake was made.

1don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

/Film on MSN2d

HBO Max Returns As Warner Bros. Discovery Changes The Name Of Its Streaming Service (Again)

After an elaborate rebranding of its streaming service from HBO Max down to just Max, the service will once again be known as ...

8don MSN

David Zaslav Declares, “This Is The Strongest HBO Has Ever Been”, Likens It To NBC In “Must-See TV” Era

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

2don MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

1don MSN

Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

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