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Starbucks, Brian Niccol

Insider on MSN · 3d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Fast Company on MSN · 3d

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

CNBC on MSN · 3d

Starbucks CEO Brian Niccol: We want to build back a better Starbucks

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its turnaround plan, business in China, and much more.

Starbucks is closing its Pick-Up only stores

Starbucks closing all 'Pick up' stores on Long Island and nationwide

Starbucks is shutting down its entire line of "Pick Up" stores. Credit: ALLISON DINNER/EPA/Shutterstock/ALLISON DINNER/EPA/Shutterstock Starbucks plans to close its Pick Up stores in 2026. The announcement was made by Brian Niccol,

USA TODAY on MSN · 1d

Starbucks is closing an entire line of stores, CEO says. See locations.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

MLive - GrandRapids/Muskegon/… · 1d

Starbucks to close, convert dozens of locations across 20 states

Starbucks has plans to close or convert dozens of locations in 2026, USA Today reports. It’s part CEO Brian Niccol’s plan to get “back to Starbucks.” The company announced it will close or convert all its pickup-only cafes next year,

10hon MSN

Starbucks abandons key strategy to embrace its past

Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.

4don MSN

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

3don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

NewsNation on MSN1d

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...

3don MSN

Jim Cramer says he's confident about Starbucks' long-term potential. Here's why

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

3d

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...

Stocktwits on MSN3d

Starbucks Q3 Print Largely Disappoints Even As CEO Pitches 'A Wave Of Innovation In 2026' — Retail Isn’t Convinced Yet

Starbucks' (SBUX) quarterly report on Tuesday largely disappointed, deepening concerns around its turnaround efforts, even as ...

3don MSN

Starbucks isn't giving up on its China dream

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

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