Apple's WWDC keynote was jam-packed with AI promises and unbridled ambitions. This year, the tech giant scaled back its Apple Intelligence messaging and made it crystal clear what we'd be getting – and not getting – in its latest software updates.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.

Steve Jobs might have loved Liquid Glass; the battle to keep the iPad from turning into a Mac seems to be over; and other takeaways from a keynote that wasn’t so short on news after all.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.

At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,