Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.

The social media platform's boss Adam Mosseri is said to have told staff about the possible move this week, the technology

The Information received information from an anonymous source who overheard Instagram head Adam Mosseri floating the idea with staff earlier this week. According to the publication, the Reels app would be part of a Meta initiative code-named Project Ray,

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam

Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.

According to unnamed insider sources cited by The Information (via Reuters), the plan was reportedly discussed by Instagram CEO Adam Mosseri with staff earlier this week.

Meta Platforms’ (META) is considering spinning off Reels into a separate app to leverage the uncertainty surrounding Chinese rival TikTok’s

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

Meta is looking into launching a standalone app for its Reels short-form videos, according to an anonymous source who overheard Instagram head Adam Mosseri discussing it with staff. Last month, Meta announced a video editing app called Edits to compete with CapCut,