“Our partnership with Instacart gives shoppers a new choice they want: a fast, extremely easy way to purchase our fresh, quality products online ... to all 15 Whole Foods delivery cities.

Amazon Fresh and Whole Foods are both grocery retailers owned by Amazon, but the two brands are distinct in a few ways.

including one entirely devoted to filling online orders, a “dark store.” Still, Whole Foods accounts for slightly more than 1% of the national grocery market, according to Numerator.