Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

NBC News reports that TikTok has boosted advertisements for Lemon8, an application also owned by ByteDance, in recent days. Rival social-media apps and websites such as Instagram, YouTube, and Snapchat are expected to increase their user base in the wake of a possible ban.

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.