A new campaign starring Sydney Sweeney, best known for HBO hits White Lotus and Euphoria, cast as the face of a denim ad ...

WHEN it comes to ever evolving denim trends, the last one I expected to have a comeback was the skirt.  For most millennials, ...

Desi Lydic at The Daily Show exposed the double standard in the MAGA discourse around Sydney Sweeney’s recent jeans ad for American Eagle.

Welcome to the August edition of The Edit, your go-to source for everything buzzworthy in the fashion world. Right here, on ...

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

The campaign centers on a pun: the idea that Sweeney simultaneously has enviable genes and enviable jeans. “Genes are passed ...

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.

Donald Trump Jr. has weighed in on the Sydney Sweeney jeans drama in typically weird fashion—by sharing an AI-generated image ...

Shortly after receiving harsh criticism from online haters, Sydney Sweeney is getting unsolicited advice from her fellow artists over her fashion choices.Doja Cat posted a video clip to mock the ...

Sydney Sweeney is facing intense backlash over her latest American Eagle campaign and it's stirring a fierce debate about ...