A new campaign starring Sydney Sweeney, best known for HBO hits White Lotus and Euphoria, cast as the face of a denim ad ...

WHEN it comes to ever evolving denim trends, the last one I expected to have a comeback was the skirt.  For most millennials, ...

Kim Kardashian’s Skims has launched a new line of shapewear… for your face. Sydney Sweeney fronted a controversial campaign for American Eagle, igniting debate about race and Western beauty standards.

Desi Lydic at The Daily Show exposed the double standard in the MAGA discourse around Sydney Sweeney’s recent jeans ad for American Eagle.

Welcome to the August edition of The Edit, your go-to source for everything buzzworthy in the fashion world. Right here, on ...

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

The campaign centers on a pun: the idea that Sweeney simultaneously has enviable genes and enviable jeans. “Genes are passed ...

Sky News host James Morrow has reacted to a video of an AI fashion show poking fun at the Sydney Sweeney backlash which ...

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.