The campaign centers on a pun: the idea that Sweeney simultaneously has enviable genes and enviable jeans. “Genes are passed ...

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

In Sweeney, they saw a protector whose glorious headlights illuminated a path out of stultifying political correctness.

American Eagle’s latest campaign, built around a clever pun – “Sydney Sweeney has great jeans” – was designed to go viral. It ...