Robbie Bach on 20 years of Xbox, the future of the U.S., and his new novel, ‘The Wilkes Insurrection’ by Todd Bishop on November 20, 2021 at 8:43 am November 27, 2021 at 7:04 am Share Tweet ...

We're currently at a multi-purpose Microsoft event right now -- an event touring the company's holiday lineup, as well as today's launch of Windows phone devices (AKA, Windows Mobile 6.5). We had ...

Robbie Bach's departure is equally curious -- despite being just 48, his move is being described as a "retirement," and he says that the decision was his own and that he wasn't encouraged to leave.

Robbie Bach looks back at the Xbox launch, Microsoft’s relationship with game publishers and what it means for this holiday season.

Microsoft has initiated one of its biggest management shakeups in years, as it announced today that Robbie Bach and J Allard, the masterminds behind the company’s hugely successful push into ...

You won't hear the words "Zune" and "phone" uttered in any proximity to one another by Microsoft's Robbie Bach any time soon. Bach, president of Microsoft's entertainment and devices division ...

ROBBIE BACH: Good morning everybody. My name is Robbie Bach. I’m President of the Entertainment and Devices Division at Microsoft. On behalf of our partners, Verizon, Vodafone and Sharp, I want to ...

The exit of Microsoft's two top entertainment executives on Tuesday has many wondering just what is going on within Redmond's executive offices.exit of Microsoft's two top entertainment executives on ...

In an SFGate interview running today, Robbie Bach, Microsoft’s president for entertainment and devices, touched on many familiar points: Zune is more than a product, it’s a platform, and ...

For all the challenges Microsoft Corp. faces as it moves into the future, the Redmond, Wash., software giant remains a formidable money machine. Its last quarter saw record profit, largely thanks ...

So it's no surprise that Robbie Bach, president of Microsoft's Entertainment and Devices division (think: Xbox, Zune) and accused drunk thought more than once about killing off Microsoft's Surface.

Robbie Bach with the original Xbox. (Microsoft photo) In the case of the Xbox, the Microsoft team tried not just to chase Sony’s PlayStation 2 but to think about video games differently.