Iga Swiatek has surprised with her decision to commit to the 2025 Bad Homburg Open. A prominent role has also been given to German tennis legend Angelique Kerber. This year's Bad Homburg Open is ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

Last year was a breakout season for Qinwen Zheng. The Chinese tennis superstar started the season with a run to the 2024 ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

Petra Kvitova has scaled the heights of the WTA Tour for almost two decades. Since turning pro in 2006, the powerful lefty ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.