The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Coco Gauff honors Venus and Serena Williams with beaded braids, opening up about B hair perception, and its influence on ...

Naomi Osaka still has plenty to give to tennis. Despite being a four-time Major winner and a former world No. 1, Osaka has ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

American tennis sensation Coco Gauff continues to solidify her status after topping the list of highest-paid female athletes ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Naomi Osaka has always been vocal about her ... her legacy would continue through the likes of Coco Gauff, Sloane Stephens, Madison Keys, and others. “Even though she is retiring, her legacy ...

Coco Gauff and her brother Cameron Gauff ... Gauff — ranked No. 3 globally — joins Serena Williams and Naomi Osaka as one of the highest-earning female athletes, using her platform to advocate ...

While top players such as Aryna Sabalenka, Iga Swiatek and Coco Gauff will participate in Dubai, a few usual faces are missing from the women’s singles field. Naomi Osaka had initially started ...