In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

The Celtics have plenty of rivals in the NBA, in both conferences. They don't have much of a history with the Thunder, but both teams are favored to win their respective conferences. In the case that ...

The SHAI 001 will be available in a limited global release in the fall, but fans were able to experience the silhouette during NBA All-Star Weekend 2025. New Balance, on the other hand, just recently ...

Alexander was almost gone an hour before Celtics leadership, Jayson Tatum and Jaylen Brown, departed TD Garden.  ...

Star point guard SGA is officially signed under Converse, and after last night’s performance, their marketing team did not ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...