Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Anger at Target surged after it abandoned DEI programs, but Black-owned businesses that struggled to earn shelf space urged critics to focus on buying minority-owned companies' products instead.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

The group’s decision is a response to the retailer’s plans to roll back diversity and inclusion initiatives, Executive Director Andi Otto said Sunday.

Target gave local filmmaker Leonard Searcy a $35,000 grant in October. Searcy was set to meet with the Minneapolis-based retail giant again Thursday to talk about another grant. The company postponed the meeting indefinitely,

Twin Cities Pride decided to cut ties with Target as a sponsor, which meant losing $50,000 of funding for the year.

On Jan. 19 a Planet Fitness patron reported his car had been stolen from the parking lot after he had left his car keys in an unlocked locker. The investigation is ongoing.

Key divestment candidates, Ajay Garg of SMC Global Securities said, include CONCOR, BPCL, LIC, SCI and HAL, all of which are likely to be in focus due to their significant market presence and profitability.

Protestors gathered outside Target’s Minneapolis headquarters, calling for a boycott of the mega retailer after it rolled back DEI initiatives. Some Black business owners who sell products at Target are saying a boycott could harm Black enterprise.