Apple Inc. gave a reassuring revenue forecast for the current quarter, helping boost shares of the world’s most valuable company after its holiday results showed jarring declines for China and the iPhone.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s specifications may come back to haunt Tim Cook and his team.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to Mark Gurman, Apple is set to launch a revamped AirTag device in 2025. It'll supposedly have better range, more precise tracking, and a new battery.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.

Solid results from Apple are buoying spirits, as investors brace for PCE inflation and weigh Trump's renewed tariff threat.

MacBook Air and Pro models that feature any of Apple’s M-series chips will turn on automatically when you open the lid or connect it to power. That’s a behavior you can’t prevent. Not only that, but the Macs will start up when either action is taken, which can be annoying especially for the second scenario.

If you own either the Apple Vision Pro or the Meta Quest 3 then you are in luck, as Nvidia has brought access to some of the biggest names in gaming.