Industry sources, who spoke on condition of anonymity, expressed scepticism, viewing the report as more of a sales pitch than ...

From rising media inflation to the performance-brand paradox, Shekhar Banerjee breaks down how brands can build for long-term ...

Mark Read bid farewell to the business on his final shareholder presentation for the company ahead of Cindy Rose’s takeover on 1 September during last week’s WPP’s earnings call for H1 2025.

We have tasked creative veteran Julie Seal with documenting the ups and downs of launching an agency. Now, a few months in, ...

Godrej Consumer Products Limited (GCPL) made waves in advertising and marketing when it set up an in-house agency a couple of ...

When one of the country’s largest advertisers says it is replacing key media functions with in-house, tech-driven systems, ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups! The ...

The post ‘King of the Hill’ Becomes Disney’s Most-Viewed Adult Animation Premiere in 5 Years With 4.4 Million Views appeared ...

Evertune is trusted by leading global brands including Canada Goose, Miro, and WPP Media’s data and technology company, Choreograph, with particularly strong adoption among B2B software companies, ...

On-demand creative platform Genero has appointed Janna Jauhar and Krystal Lim have joined as senior client directors for APAC ...

Genero, the leading on-demand creative platform, has expanded its senior leadership team with key appointments across APAC ...