As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

Whiteley showed off her incredible figure as she shared stunning new snaps from her trip to France for Paris Fashion Week.

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

It’s the fashion equivalent of an influencer getting her lip filler dissolved and getting some low lights. It’s also a ...

A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between ...

Marking the retailer's rebrand earlier this week, the model posted up a storm in her sexy black dress as she joined a slew of stars at the party.