For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time limits on station ownership -- where a single entity cannot own TV stations ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.

As part of this arrangement, Gannett’s journalism will be integrated into the Perplexity Publisher Program, making it one of the firm's largest U.S.-based media partners, and into Perplexity's ...

Bloomberg was awarded a star, in sharp contrast to the Los Angeles Times, which garnered four chickens and Alden Global Capital, which was given three in this skewed rating system. Why would this ...

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe.

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of ...

The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ...

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung ...

With a $2 million smile and a new campaign, the Kenvue brand wants you to "wash your mouth" -- not just freshen your breath.

Rather than the usual PSA, Two Tango Collaborative, the DMV’s agency of record, introduced the Speed Ladder, an eye-catching visual that equates speeding with falling from increasing heights. The ...

Warner Bros. will house its studios and streaming businesses including Warner Bros. Motion Pictures, Warner Bros. Television, ...

Members of the “sandwich generation” -- those adults in their late 30s to 50s caring for both children and aging parents -- ...