Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

Trying to squeeze an extra dollar out of a sale--or even giving away free samples--isn't always a smart strategy.

Fur recognized that beauty professionals were early supporters of its body care products. Its founders decided to extend the support back to them.

The Magnificent Seven are still the most consequential story of the stock market, even if they’ve taken a backseat to geopolitics this year.

The researchers found that no matter how valid the reason, turning down invitations or requests because of a lack of time reflects on how you see the relationship. That is, if you don’t have the time ...

AI is not your friend. AI is not your co-worker. It’s not your employee. It’s not your droid. That last one would be cool though. Can I get a K-2SO?

AI stands to create widespread societal change. That means we humans need to ask some big questions about our purpose.

Paradromics implanted—then removed—the device in an epileptic patient. The goal is to help people with conditions like ALS.

After undergoing a major culture change, the tech company uses AI to measure whether employees are "OK with failure." ...

Trust is built or rebuilt through honest, values-based storytelling. It’s a significant opportunity for damaged brands. Why? Because companies that acknowledge error and demonstrate intent to change ...

GenAI needs to be onboarded, trained, and given room to grow. At the same time, leaders must create space for their team to ...

The campaign to cut government spending is now demanding that outside contractors justify their costs.