From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

Meta hosted the Meta Marketing Summit – Agency Edition in India on April 22, 2025 at Gurugram and Mumbai. During the summit, attended by agencies of all sizes, the social media giant it discussed how ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs ...

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Contact Customer Support at [email protected] or call +91 022 69047500 ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and ...