Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

From WPP's succession saga to Publicis' new-business tear, there was no shortage of drama in the agency sector during the ...

Snap's shares fell more than 14% in after-hours trading even as daily active users topped analysts' expectations.

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.

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Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

On social media, President Donald Trump called the campaign the “HOTTEST ad out there” and said Sydney Sweeney is a ...

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Improv can sharpen how strategists and creatives listen, build ideas and collaborate under pressure—making it a powerful tool ...