San Antonio-born director Robert Rodriguez is inviting fans to make movies with him by investing with Brass Knuckle Films, a venture he launched Tuesday. Why it matters: The opportunity allows fans to become investors in his upcoming movies,

The writer, director, and producer behind hit films including “From Dusk Till Dawn,” “Spy Kids,” and “Sin City” wants to give movie fans a cut of the action—in more ways than one. Robert Rodriguez wants to give you a cut of the action—in more ways than one.

The Texas director's new venture, Brass Knuckle Films, says its giving fans a "piece of the action" by allowing them to invest and pitch to his studio.

Filmmaker Robert Rodriguez has launched Brass Knuckle Films, a bold initiative that invites fans to become investors and to take an active role in the filmmaking process - including the chance to have their own film idea developed into a full-length feature.

The San Antonio native and director of the "Spy Kids" movies is launching Brass Knuckle Films, a new approach to filmmaking that asks investors to pitch ideas.