Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

But one of its most sought-after menu items is its ice-shaken matcha using premium matcha from Uji, Japan, and a touch of simple syrup (no dairy) for a velvety texture. Only ten are available each day ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Matcha, the Japanese green tea, sees a global boom. Social media and tourism drive demand. However, extreme weather and ...

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic powdered green tea cherished for its flavor, health benefits, and cultural ...

Ito En rides a global matcha frenzy, but aging farmers and supply shocks may make this a rare investing opportunity.