The campaign centers on a pun: the idea that Sweeney simultaneously has enviable genes and enviable jeans. “Genes are passed ...

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

In Sweeney, they saw a protector whose glorious headlights illuminated a path out of stultifying political correctness.

American Eagle’s latest campaign, built around a clever pun – “Sydney Sweeney has great jeans” – was designed to go viral. It ...

Sydney Sweeney is facing an online backlash over an America Eagle ad campaign highlighting her “great jeans” that has led to the label being accused of being Nazis and of “leaning into eugenics” in ...