Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

Picture this: it's the final of the World Barista Championship (yes, a real thing, and no, I've never been). There's a human ...

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

Amid the surge in signature drinks, the role of the barista is evolving. Barista Equip explores the trends sweeping the ...