On Wednesday night, shortly after the Oklahoma City Thunder's big win over the Boston Celtics, the Shai Gilgeous-Alexander ..

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

The Celtics have plenty of rivals in the NBA, in both conferences. They don't have much of a history with the Thunder, but both teams are favored to win their respective conferences. In the case that ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Thunder All-Star Shai Gilgeous-Alexander led his team with 34 points, seven assists, five rebounds, and one steal. After the win, Gilgeous-Alexander addressed the magnitude of Wednesday’s win against ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander led the OKC Thunder to a 118-112 victory over the Celtics in Boston. The All-Star guard finished with ...

Shai Gilgeous-Alexander gets it to go off the glass to end the first half. Shai Gilgeous-Alexander gets it to go off the glass to end the first half ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...