Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

As AI-powered search engines like Google's Search Generative Experience (SGE) and ChatGPT transform how users find businesses online, Rocket Launch Media's strategy ensures that clients, such as ...

Google introduces AI-generated summaries (previously known as SGE) to U.S. search results, utilizing the new Gemini model designed specifically for search. Google’s SearchLiaison confirmed that ...

Conversational AI and personalized recommendations will redefine the customer journey and compress the timeline from discovery to decision-making.

The next time users want to check out ChatGPT’s web search tool, they will be able to do even if they do not log in or sign ...

Google Search is in the midst of a "journey" around AI, Google CEO Sundar Pichai said during the company's earnings call on ...