Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

It’s that time of year again when Adobe refreshes its Photoshop and Premiere Elements titles ... Adobe has sprinkled the magic of AI plus on the software to provide new automated options ...

And today there's big news for video editors who use Premiere Pro. At Sundance 2025 in Utah, the creative tech giant has announced a new AI-powered Media Intelligence tool that automatically ...

Premiere Pro is introducing a new AI-powered search, making it easier to find the right clips without endlessly scrolling through your library. Katelyn is a writer with CNET covering social media ...

Jess started her career at TechRadar, covering news and hardware reviews. Search in Premiere Pro has been updated with AI-powered visual recognition, allowing users to find videos by describing ...

Leaving you more time to do the things you love.Today we’re excited to introduce new features in Premiere Pro (beta ... Premiere Pro (beta), the power of AI helps you find exactly what you ...