Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Deion Sanders’ Son Turns Heads With Announcement on Monday originally appeared on Athlon Sports. Colorado Buffaloes head ...

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the ...

Nikes collaboration with NorBlack NorWhite blends Indian textiles with sportswear, empowering women and celebrating culture ...

Spend enough time talking to the the Philly-born businessman and you'll quickly discover his passion for Fanatics.

Sportswear brand Nike has collaborated with athlete Faith Kipyegon to create a "slippery" running kit that includes a ...

See the earnings of the highest-paid golfers in the world, including Jon Rahm, Rory McIlroy and Tiger Woods—part of a top 10 ...