Sportico on MSN1d
WTA Enlists Gauff, Osaka to ‘Rally the World’ for Brand Refresh
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...
ADWEEK on MSN14h
Why the WTA Rebrand Put Women's Tennis Players at Center Court
Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...
WTA rebrand: New logo and design and the place of tennis in women’s sports
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
Daily Express US on MSN3d
Coco Gauff shows off new look in 'homage' to Serena and Venus Williams
Coco Gauff honors Venus and Serena Williams with beaded braids, opening up about B hair perception, and its influence on ...
Naomi Osaka shares three tennis dreams including Wimbledon glory as she returns
Naomi Osaka still has plenty to give to tennis. Despite being a four-time Major winner and a former world No. 1, Osaka has ...
Sports Business Journal1d
WTA unveils new brand identity, signaling ‘new era’ for women’s tennis
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...
Coco Gauff tops 2024’s highest-paid female athletes for the second year in a row
American tennis sensation Coco Gauff continues to solidify her status after topping the list of highest-paid female athletes ...
WFMZ-TV26d
Gauff, Osaka on collision course as Australian Open hits 3rd round
Coco Gauff can set up a blockbuster last-16 showdown against Naomi Osaka Novak Djokovic celebrates his second-round victory in his record 430th Grand Slam singles match Coco Gauff and Naomi Osaka ...
The WTA unveils its bold new logo. Here is why it matters
Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...
Last Word on Sports on MSN5h
WTA Rebrands With Power and Purpose: ‘Rally the World’ to Inspire the Next Generation
The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...
Sportskeeda14d
"I was so happy to be seeing a strong Black woman on my screen"- When Naomi Osaka credited Serena Williams as the reason she picked up a tennis racket
Naomi Osaka has always been vocal about her ... her legacy would continue through the likes of Coco Gauff, Sloane Stephens, Madison Keys, and others. “Even though she is retiring, her legacy ...