The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Coco Gauff honors Venus and Serena Williams with beaded braids, opening up about B hair perception, and its influence on ...

Naomi Osaka still has plenty to give to tennis. Despite being a four-time Major winner and a former world No. 1, Osaka has ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

"Every time that I step on the court, whether it's singles or doubles or mixed doubles, whether it's a Grand Slam or ...

Casper Ruud and Tommy Paul both pulled out of their last 16 matches at the Mexican Open, while Holger Rune managed just three ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.