Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

Iga Swiatek has surprised with her decision to commit to the 2025 Bad Homburg Open. A prominent role has also been given to German tennis legend Angelique Kerber. This year's Bad Homburg Open is ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

Last year was a breakout season for Qinwen Zheng. The Chinese tennis superstar started the season with a run to the 2024 ...

Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats puts a TikTok influencer in an oatmeal dress for London Fashion Week; and Lil ...

MELBOURNE, Australia—Learner Tien, a 19-year-old qualifier from California, became the youngest American man to reach the Australian Open’s third round since Pete Sampras in 1990, upsetting a ...