And fail to realize that you’ve turned a once-useful activity into a cargo-cult ritual. Take the Apple special event.

Is Apple holding an October event this year? After announcing the iPhone 15 and Apple Watch Series 9 during its Wonderlust keynote, does the company have more to unveil this year? Yes, it does.

At the October Apple Event, the tech giant revealed its latest MacBook Pro (M4) today as a part of a week-long series of computing announcements. Apple may have just held its annual iPhone event ...

It's Election Day in the U.S., which means you're likely glued to the latest news about which presidential candidate is ...

Apple has welcomed the refreshed Mac mini with an Apple Event-style video, the second of three "exciting announcements" set to occur over the week.

Apple today launched the new M4 iMac in a press release, while simultaneously posting an announcement video to YouTube ...

On Monday, Apple had three big announcements: a refreshed iMac with an M4 chip and new color options, an updated keyboard, ...

Apple customers starting on Wednesday can go to Apple stores for sessions on Apple Intelligence — the company's suite of AI ...

Apple's expansion into the sporting world has spanned media rights, sponsorship and dedicated apps. Now it's supplying iPads ...

Lionel Messi's MLS playoff debut with Inter Miami broke an Apple viewership record, the company said without releasing ...

This weekend, a variety of events are happening in the Upstate. Highlights include music festivals, a Swamp Rabbits hockey ...

13" iPad Pro (Wi-Fi/256GB): was $1,299 now $1,188 @ Amazon The ultimate iPad Pro is now on sale. Featuring a 13-inch (2,752 x ...