As part of this collaboration, adidas has naming rights to the cult's strength+ format, which will now be known as adidas Strength+ across all its platforms, including the app, website, and over 150 ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

Kim Waldmann, chief customer officer of Foot Locker, Inc., comments on the campaign in a press release, saying ... Foot ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...

A first of its kind for a Canadian sports and entertainment company, ICETOM brings together 90 of the top Canadian and ...

per a company press release emailed to Retail Dive. New spots feature NBA stars Anthony Edwards and LaMelo Ball, and ...