Adweek on MSN1d
Abrdn Welcomes Back the Letter E, Rebrands as aberdeen
A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels ...
Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr
The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...
The Press & Journal1d
Aberdeen boss Jimmy Thelin reveals blueprint to stop conceding ‘soft goals’
Aberdeen have conceded seven goals in the previous two Premiership fixtures despite spending more than £1million on a defensive rebuild during the January transfer window.
Property Week1d
Abdrn U-turns on 2021 rebrand to become aberdeen group
UK asset manager abrdn has rebranded to aberdeen group as its new chief executive bids to “remove distractions”.